According to Billboard, Pepsi and Amazon may start a promotion campaign during the upcoming Super Bowl that could give away as many as one billion MP3 tracks. It is also rumored that Wal-Mart will soon drop DRM-protected tracks in favor of the MP3 format. In reaction to these developments and the current availability of MP3s from EMI and Universal Music Group (this is a test), the Warner Music Group and Sony BMG Music Entertainment may consider distributing MP3s as well.

Read more about it at "Amazon 1 Billion MP3 Giveaway Offer; Under Pressure, Labels Warm To DRM-free Format" and "DRM Deathwatch: Sony, Wal-Mart."

This entry was posted on Sunday, December 2nd, 2007 at 10:56 pm and is filed under Digital Copyright Wars, Digital Culture, Digital Rights Management. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.