The Pew Research Center's Internet & American Life Project has released Why Americans Use Social Media.

Here's an excerpt:

Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they've lost touch with is a major reason behind their use of these technologies.

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This entry was posted on Tuesday, November 15th, 2011 at 10:01 pm and is filed under Reports and White Papers, Web 2.0/Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.