Lucas Stich. Martin Spann. and Klaus M. Schmidt have self-archived "Pay What You Want as a Pricing Model for Open Access Publishing?"
Here's an excerpt:
We analyze "Pay What You Want" as a business model for Open Access publishing by discussing motives leading authors to make voluntary contributions, potential benefits for publishers and present results from a field experiment at one publisher. Data from the field experiment indicate authors’ willingness to voluntarily contribute.
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