Real life (RL) is so 20th century. Virtual worlds are where it’s at. At least, that’s what readers of BusinessWeek‘s recent "My Virtual Life" article by Robert D. Hof may quickly come to believe.
You may think that virtual worlds are just kids stuff. Tell that to Anshe Chung, who has made over $250,000 buying and renting virtual real estate in Linden Lab’s Second Life. Or, Chris Mead, whose Second Life couples avatars earn him a cool $90,000 per year. Or the roughly 170,000 Second Life users who spent about $5 million real dollars on virtual stuff in January 2006.
How about this? For all virtual worlds, IGE Ltd. estimates that users spend over $1 billion real dollars on virtual stuff last year.
While most users may be buying virtual clothes, land, and entertainment and other services, conventional companies are exploring how to use virtual worlds for training, meeting, and other purposes, plus trying to snag regular users’ interest with offerings such as Well’s Fargo’s Stagecoach Island.
For the library slant on Second Life, try the Second Life Library 2.0 blog and don’t miss the Alliance Second Life Library 2.0 introduction on 5/31/06 from 2:00 PM-3:30 PM. And don’t foget to browse the Second Life Library 2.0 image pool at Flickr.
Oh, brave new world that has such avatars in it!
Source: Hof, Robert D. "My Virtual Life." BusinessWeek, 1 May 2006, 72-82.