The Caravan Project: One Book, Five Distribution Formats

BusinessWeek reports that Peter Osnos, founder and Editor-at-Large of Public Affairs, is working with Borders, selected independent bookstores, six nonprofit publishers, and Ingram Industries to experiment with a new book publishing model. The idea is this: publish the book in five formats (audio, chapter, hardcover, digital, and print-on-demand) and let customers decide which one(s) they want. Larger publishers have reservations about the Caravan Project’s experiment. The article states that "going this far this fast unnerves publishers," and it quotes Al Greco (of the Book Industry Study Group): "they are terrified of being Napsterized."

Source: Lowry, Tom. "Getting Out Of A Bind." BusinessWeek, 10 April 2006, 79-80.

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