A Portrait of Today’s Tablet User

The Online Publishers Association has released A Portrait of Today's Tablet User.

Here's an excerpt from the press release:

Key findings from "A Portrait of Today's Tablet User" include:

  • Today's tablet users represent 12% of the US internet population ages 8-64; that number is projected to grow to 23% by early 2012—a group that represents an estimated 54 million people
  • 87% of tablet users are accessing content and information, the dominant activity for this device
  • 93% of tablet users have downloaded apps; the average tablet user has downloaded 20 apps

See also the OPA's recent A Portrait of Today's Tablet User Wave II study.

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