Raym Crow et al. have published "Subscribe to Open: A Practical Approach for Converting Subscription Journals to Open Access" in Learned Publishing .
Here's an excerpt:
- OA business models must be sustainable over the long term, and article processing charge payments do not work for all; Subscribe to Open (S2O) is proposed, and being tested, as an alternative model.
- The S2O model motivates subscribers to participate through economic self-interest, without reliance on institutional altruism or collective behaviour.
- The S2O offer targets current subscribers, uses existing subscription systems, and recurs annually, allowing publishers to control risk and revert to conventional subscriptions if necessary.
- An Annual Reviews pilot is currently testing the S2O model with five journals.
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