The Pew Research Center has released How Americans Encounter, Recall and Act Upon Digital News.
Here's an excerpt:
When asked how they arrived at news content in their most recent web interaction, online news consumers were about equally likely to get news by going directly to a news website (36% of the times they got news, on average) as getting it through social media (35%). They were less likely to access news through emails, text messages or search engines. . . .
Among the five pathways studied, news instances spurred by emails and texts from friends or family elicited the most activity; nearly three-quarters (73%) of these instances were acted upon in some way. That outpaced even social media and direct visits to a news organization’s website, where a follow-up action occurred in about half of news instances (53% and 47%, respectively).
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