Pew Internet & American Life Project Releases "Adults and Social Network Websites"

The Pew Internet & American Life Project has released "Adults and Social Network Websites."

Here's an excerpt:

The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years—from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project’s December 2008 tracking survey.

While media coverage and policy attention focus heavily on how children and young adults use social network sites, adults still make up the bulk of the users of these websites. Adults make up a larger portion of the US population than teens, which is why the 35% number represents a larger number of users than the 65% of online teens who also use online social networks.

Still, younger online adults are much more likely than their older counterparts to use social networks, with 75% of adults 18-24 using these networks, compared to just 7% of adults 65 and older. At its core, use of online social networks is still a phenomenon of the young.

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Author: Charles W. Bailey, Jr.

Charles W. Bailey, Jr.