The Berkeley Electronic Press has released "Making the Case for an Institutional Repository to Your Provost."
Here's an excerpt:
Ultimately, when you meet with your provost, it will be essential that you align the strengths of the repository with your provost's mission. With this paper, our goal is to help you maximize the effectiveness of your message when you are ready to "sell" your provost's office on the value of the repository. Through our research, we've identified four key value propositions, or benefits, that have proven to resonate with provosts. To illustrate those benefits, we provide stories, screenshots and weblinks. A good anecdote is worth its proverbial weight in gold. Win your provost over with solid plans, great stories and compelling live examples.