Adrian K. Ho and Daniel R. Lee have published "Recognizing Opportunities: Conversational Openings to Promote Positive Scholarly Communication Change" in College & Research Libraries News.
Here's an excerpt:
Librarians in the midst of conversations with members of the campus community are often hesitant to bring up scholarly communication issues. Numerous online resources have been created in the past few years to help campuses address these issues, but some of us, whether or not we are familiar with these resources and are comfortable with the relevant concepts, aren't quite ready to talk about the resources and translate the concepts into practices. This article aims to provide scenarios of how such resources can come in handy during day-to-day interaction with faculty and students to help our campuses manage change and achieve an information sharing environment that benefits everyone.