Kathleen Reed, Dana McFarland, and Rosie Croft have published "Laying the Groundwork for a New Library Service: Scholar-Practitioner & Graduate Student Attitudes Toward Altmetrics and the Curation of Online Profiles" in Evidence Based Library and Information Practice.
Here's an excerpt:
While all participants had Googled themselves, few were strategic about their online scholarly identity. Participants affirmed the perception that altmetrics can be of value in helping to craft a story of the value of their research and its diverse outputs. When participants had prior knowledge of altmetrics tools, it tended to be very narrow and deep, and perhaps field-specific. Participants identified time as the major barrier to use of scholarly profile and altmetrics tools.
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