Bo-Christer Björk has self-archived "Scholarly Journal Publishing in Transition—From Restricted to Open Access."
Here's an excerpt:
This article asks the question why Open Access (OA) to the output of mainly publicly funded research hasn’t yet become the mainstream business model. OA implies a reversal of the revenue logic from readers paying for content to authors paying for dissemination in form of universal free access. The current situation is analyzed using Porter’s five forces model. The analysis demonstrates a lack of competitive pressure in this industry, leading to so high profit levels of the leading publishers that they have not yet felt a strong need to change the way they operate. OA funded by article publishing charges (APCs) might nevertheless start rapidly becoming more common. The driving forces of change currently consist of the public research funders and administrations in Europe, which are pushing for OA by starting dedicated funds for paying the APCs of authors from the respective countries. This has in turn lead to a situation in which publishers have introduced "big deals" involving the bundling of (a) subscription to all their journals, (b) APCs for their hybrid journals and (c) in the future also APCs to their full OA journals.
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