Florian Lemmerich et al. have published "Why the World Reads Wikipedia: What We Learned about Reader Motivation from a Recent Research Study."
Here's an excerpt:
Wikimedia's mission is to provide educational content and to effectively disseminate it. Doing so requires understanding the needs and motivations of the people who read Wikipedia. In this blog post, we discuss what we learned about Wikipedia reader motivations and needs across 14 languages from a recent research study.
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