Paul Wouters et al. have self-archived "Social Media Metrics for New Research Evaluation."
Here's an excerpt:
This chapter approaches, both from a theoretical and practical perspective, the most important principles and conceptual frameworks that can be considered in the application of social media metrics for scientific evaluation. We propose conceptually valid uses for social media metrics in research evaluation. The chapter discusses frameworks and uses of these metrics as well as principles and recommendations for the consideration and application of current (and potentially new) metrics in research evaluation.
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