Lucy Montgomery et al. have published "How Small Open Access Monograph Presses Can Make The Most of an Increasingly Rich Data Landscape" in LSE Impact of Social Sciences.
Here's an excerpt:
Until relatively recently the ability to exploit new data for open access books was restricted to large publishers or content aggregators with the resources to invest in its collection, management, and analysis. However, Lucy Montgomery, Cameron Neylon, Alkim Ozaygen and Tama Leaver describe how barriers to engaging with data are falling, with open access monograph publishers now having growing access to data relating to usage and engagement. Such readily available data can help smaller OA publishers understand how individual titles are performing, where scarce promotion resources might best be deployed, and how a press is performing on its social mission.
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