In the face of technological change, creativity is often held up as a uniquely human quality, less vulnerable to the forces of technological disruption and critical for the future. Today however, generative AI applications such as ChatGPT and Midjourney are threatening to upend this special status and significantly alter creative work, both independent and salaried. The authors explore three non-exclusive scenarios for this disruption of content creation: 1) people use AI to augment their work, leading to greater productivity, 2) generative AI creates a flood of cheap content that drives out human creatives, and 3) human-made creative work demands a premium.
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