Author attitudes towards Open Access (OA) remains an important area of investigation in academic publishing. The successful implementation of new OA infrastructure and business models depend on their reception within scholarly communities. This paper proposes "Open Access Culture"—the set of beliefs, practices, and attitudes towards OA publishing shared by members of an academic field—as a framework to understand how OA innovations are and will be received by different scholarly communities. The investigation of OA culture helps identify the needs of individual academic fields (e.g., the importance of print publishing for a particular field), thus foregrounding author preferences in the publishing process. The University of Michigan Press (UMP) is drawing upon the OA Culture framework to aid the implementation of its OA monograph initiative. UMP has undertaken research (author survey as well as editor, author, and librarian interviews) to understand how the monograph initiative will integrate different fields. This paper presents results of this research demonstrating the application of the OA Culture framework to several fields, as well the Humanities, Arts, and Humanistic Social Sciences (HSS) more broadly. This is one way that University Presses may take an author-centered approach to OA publishing programs, one that foregrounds the needs of individual authors and considers their unique disciplinary context. Moreover, the paper offers a recent view of sentiments towards OA in the HSS and thus helps to contextualize the current OA landscape.
https://doi.org/10.3998/jep.3332
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