As other ISPs try to reduce and shape P2P traffic, Verizon has taken a different tack: investigating how to improve throughput with the new Proactive network Provider Participation for P2P (P4P) protocol. In tests with file sharing company Pando, use of P4P boosted performance between 200 and 600 percent.
Read more about it at: "Goodbye, P2P! P4P is Coming" "Verizon Embraces P4P, a More Efficient Peer-to-Peer Tech" and "With Eyes Open, Verizon Peers into the Future."
