From before #BookTok began in 2019 to now in 2022, the sales of backlist titles that have trended on #BookTok increased over 1,000%! . . .Since a library’s ability to circulate titles is limited by the number of copies it has in its collection, library holds, rather than library loans, can show a clearer picture of library book borrowers’ interest in particular books. When we look at the library holds for our #BookTok trending titles over this time period, the number of holds increases exponentially, by 1,430%.
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