E Ink to Hit the Newsstand: Esquire Will Use It for Magazine Cover

The October issue of Esquire will have an E Ink cover powered by a small battery.

Here's an excerpt from the press release.

Esquire, one of America’s iconic magazines, is turning 75 this year. As part of the celebration of this milestone, the October issue will be the first magazine ever to embed a revolutionary digital technology—electronic paper—into a mass-produced print product.

In partnership with the all-new Ford Flex Crossover and in collaboration with E Ink Corporation, the world's leading supplier of electronic paper display (EPD) technologies, Esquire’s groundbreaking cover will make a profound statement about how the print medium can expand its capabilities while continuing to exploit its own unique strengths. Ford will prominently feature its highly-anticipated Ford Flex on the inside cover, utilizing the same E Ink VizplexTM flexible display technology, in a double-page advertisement.

"This cover is both a breakthrough for magazines and an expression of the theme of our anniversary issue," said David Granger, editor-in-chief, Esquire. "We’ve spent 16 months making this happen as one of the ways we’re demonstrating that the 21st century begins this fall. The entire issue is devoted to exploring the ideas, people and issues that will be the foundation of the 21st century. . . ."

Esquire will distribute 100,000 issues with the special cover on newsstands. They will be available at Borders, Barnes & Noble and select newsstand vendors.