The Pew Research Center's Internet & American Life Project has released Older Adults and Social Media: Social Networking Use among Those Ages 50 and Older Nearly Doubled over the Past Year.
Here's an excerpt from the announcement:
While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.
- Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%—from 25% to 47%.
- During the same period, use among those ages 65 and older grew 100%—from 13% to 26%.
- By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.