The Online Publishers Association has released A Portrait of Today's Tablet User.
Here's an excerpt from the press release:
Key findings from "A Portrait of Today's Tablet User" include:
- Today's tablet users represent 12% of the US internet population ages 8-64; that number is projected to grow to 23% by early 2012—a group that represents an estimated 54 million people
- 87% of tablet users are accessing content and information, the dominant activity for this device
- 93% of tablet users have downloaded apps; the average tablet user has downloaded 20 apps
See also the OPA's recent A Portrait of Today's Tablet User Wave II study.
