Achieving scalable, high-quality, interoperable data and software publishing is possible. There are already builders, some represented by the authorship of this article, that are on the right path, building tools that effectively meet the needs of researchers in an open and pluggable way. One example is InvenioRDM, a flexible and turn-key next-generation research data management repository built by CERN and more than 25 multi-disciplinary partners world-wide; InvenioRDM leverages community standards and supports FAIR practices out of the box. Another example of agnostic, pluggable tooling, in this case for software submission, are the submission workflow tools currently developed in the HERMES project. These allow researchers to automate the publication of software artifacts together with rich metadata, to create software publications following the FAIR Principles for Research Software.