"Searching for the Right Ebook Business Models"

Part of the problem is that ebook models have been tied to the traditional concept of the book for too long, which has failed to recognize the potential added value of both ebooks and textbooks. As Ashcroft put it: "We’ve always had a policy of pricing our ebooks for institutional use at the same price as our print books. So, a PDF licence to an institution for use by everybody with no limits to usage or downloads, simultaneous usage, has always cost the same as a print book. We asked ourselves whether that was actually the right approach and came to the conclusion that an electronic format made available in that way does actually deliver an additional value versus the print book, so for our own books we have decoupled the ebook prices from the print prices and ebook prices for institutions have increased as a result, just to reflect the additional value that they represent to an institution."


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Author: Charles W. Bailey, Jr.

Charles W. Bailey, Jr.