In this article, we explore different OA routes (i.e., gold OA, hybrid OA, and bronze OA) and their varying effects on multiple types of societal impacts (i.e., social media and web) by using the case of four biological journals founded by the Royal Society. The results show that (1) gold OA is significantly and positively related to social media indicators (Twitter counts and Facebook counts), but significantly and negatively associated with web indicators (Blog counts and News counts); (2) hybrid OA has a significant and positive effect on both social media and web indicators; and (3) bronze OA is significantly and positively associated with social media indicators, but it turns to be negative albeit nonsignificant for web indicators.
https://doi.org/10.1007/s11192-024-05032-0
| Artificial Intelligence |
| Research Data Curation and Management Works |
| Digital Curation and Digital Preservation Works |
| Open Access Works |
| Digital Scholarship |
