“What’s in a Name? Exploring How Voluntary Library Data Literacy Workshop Titles and Descriptions Affect Learner Motivations to Enroll”

This study examined a large teaching and research-intensive university’s data library that offers several data literacy workshops. Although the data library’s voluntary data literacy workshops can be popular, with some workshops waitlisted, interest ebbs and flows. One way to improve the situation is to better market library workshops through effectively crafting workshop titles and descriptions that encourage engagement. Duke and Tucker (2007) state that it is important to market academic library services to increase service use and meet the needs of its users. Understanding marketing barriers is essential to improving workshop engagement.

https://doi.org/10.1016/j.acalib.2025.103045

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