"Google’s Wrong Answer to the Threat of AI — Stop Indexing Content"


"Google is no longer trying to index the entire web," writes Schmalbach [Vincent Schmalbach, SEO expert]. "In fact, it’s become extremely selective, refusing to index most content. This isn’t about content creators failing to meet some arbitrary standard of quality. Rather, it’s a fundamental change in how Google approaches its role as a search engine." The default setting from now on will be not to index content unless it is genuinely unique, authoritative and has ‘brand recognition’.

https://tinyurl.com/32t98fhu

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Author: Charles W. Bailey, Jr.

Charles W. Bailey, Jr.