“The Business of Transformative Agreements”

Large publishers are adopting a transformative approach because of a combination of needs and environmental factors: their main potential for growth is to generate more revenue from existing customers and products; TA reduce administrative charges in comparison with collecting APCs; TA are often consortial, again reducing costs associated with multiple negotiations with individual libraries; institutions such as libraries are more willing to pay for academic digital content than individuals; government incentives influence researchers to seek OA publishing; Researcher-publisher relationships have been damaged by high APCs; and TA stabilize revenue compared with APCs. In addition, there is an added incentive of a potential for higher revenue once this model is established, and for researchers to advocate for and expect TA from libraries.

https://doi.org/10.1016/j.acalib.2025.103020

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